Job Description
Responsibilities:
- Develop, implement, and manage strategic PR and promotional campaigns for residential properties.
- Monitor and approve the performance of advertising and promotional campaigns to ensure effectiveness and identify areas for improvement.
- Cultivate and maintain relationships with media outlets, journalists, and influencers to secure positive coverage for residential properties.
- Create and distribute press releases and other press materials to generate awareness and interest in residential properties.
- Collaborate with internal teams and external partners to ensure cohesive messaging and brand representation across all promotional efforts.
- Stay updated on industry trends, market dynamics, and competitive landscape to inform PR and promotional strategies.
Requirements:
- Bachelor's degree in PR, marketing, communications, or related field.
- At least 4 years of experience in marketing, PR or pomotions
- Proven experience in PR, promotions, or media relations, preferably within the real estate or property industry.
- Strong written and verbal communication skills with the ability to craft compelling press materials and pitches.
- Demonstrated expertise in monitoring and evaluating the success of PR and promotional campaigns.
- Excellent interpersonal skills with a track record of building and maintaining media relationships.
- Ability to work effectively in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
- Candidates with less experience can be considered as PR & Promotions Officer
Click "Apply Now" to apply for this position or call Alice Lam at +852 3180 4957 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.